MINH-HUYEN NGUYEN

4646 KAHALA AVENUE, HONOLULU, HI 96816

718.415.1304

MH@HISEPTEMBER.COM

 

PROFILE

Senior leader with 17+ years of experience in marketing and sustainability across diverse industries including Hospitality, Luxury Goods, International Development, and B2B Consulting. Passionate about working with ethical, purpose-driven organizations.

 

EDUCATION

  • Cornell University, Hospitality Digital Marketing Certificate, December 2020

  • York University, Schulich School of Business, MBA in Sustainability & Organizational Behavior, 2011 

  • University of California at Berkeley, BA in English & Art History, 2003

 

EXPERIENCE

Founding Partner, September LLC (Honolulu/Los Angeles 05/2019-Present)

  • September is a women-led strategic communications consultancy committed to working with ethical and purpose-driven companies and organizations. Clients include non-partisan political organizations, international NGOs, private businesses, and multinational companies.

Area Marketing Manager, Highgate Hotels (Honolulu, HI 04/2018-07/2020)

  • Reporting to Regional lVPs and mainland ownership, lead internal and external marketing and communications encompassing media relations, advertising, social media, design, and copywriting for independently branded and franchised properties across Hawaii portfolio including ‘Alohilani Resort Waikiki Beach, Hilton Garden Inn Waikiki Beach, Courtyard by Marriott Waikiki Beach, Ambassador Hotel Waikiki, Pearl Hotel Waikiki, Aston Waikiki Beach Hotel, and Park Shore Waikiki Hotel. 

  • Develop brand collaborations and partnerships with community organizations, retail brands and publications including Hawaiian Legacy Reforestation Initiative, Honolulu Pride, Hawaiian Airlines, International Market Place, Jo Malone London, Susan G. Komen, Pow! Wow! Hawaii, Honolulu Museum of Art, and Nella Media Group.

  • Manage  U.S. and Asia media relationships and on-property engagements with visiting journalists, social media influencers,  photoshoots, and television filming (location agreements, contracts, etc.) 

 

Freelance Consultant / Contractor - Sample projects (Honolulu/New York 02/2012-4/2018) 

  • Marketing Director, Zazen Bear - Spearhead rebranding initiative to align marketing strategy with overarching company vision. Manage agency partners in planning and creating social media and e-commerce content and calendar, corporate partnerships, and events.

  • Interim Communications Officer, Women’s Refugee Commission - Manage content creation, copywriting, and design of all digital properties including the first social media fundraising campaign raising $25k in one month.

  • Operations Manager, Ravizza Brownfield Gallery -  Help launch and run the first month of Honolulu’s newest contemporary art gallery featuring European avant-garde masters. Duties include day-to-day operations management and community/guest relations.

  • Sustainability Officer, Cotton Candy Inc. - Spearhead the creation and direction of the company’s first global sustainability strategy in collaboration with executive management. Serve as subject matter expert on sustainability and regional consumer product safety regulations (CCPSA, Prop 65, etc.) among internal staff,  suppliers, Fortune 500 clients, government officials, third-party auditors, NGOs, and trade associations. Create and implement responsible sourcing practices through collaboration with auditors, test labs, and international standards boards.

 

Director, Global Communications & Public Affairs, The Estée Lauder Companies  (New York, NY 08/2013-10/2015)

  • Serve as 2nd-in-command to VP on issues management and crisis communications through the creation and adoption of Company-wide response strategies, tools, and guidance.

  • Draft briefings and reputational risk assessments for senior management including Executive Chairman and Chairman Emeritus.

  • Lead and project manage the design of Annual Report and Corporate Responsibility Report from initial RFP to final launch and distribution.

  • Spearhead the overhaul and reconfiguration of social media monitoring software, Brandwatch. Analyze and leverage data for risk assessment and mitigation strategies. 

  • Develop and present issues management protocols and social media crisis training curriculum across regions, functions, and 30+ brands. 

 

Senior Consultant, Sustainability Communications, Context America (New York, NY 07/2012-02/2013)

  • Own key retainer accounts with leading multinationals including The Estée Lauder Companies, Bloomberg LP, Comerica Bank, and Motorola Solutions by providing strategic advisory services and content development on reporting, internal and external communications, employee engagement, and stakeholder engagement.

 

Manager of Client Services, Suka Design (New York, NY 10/2007-2/2009)

  • Primary liaison between clients and production teams (designers, writers, etc ) to manage project from initial concepting to final delivery.

  • Develop multi-platform campaigns for clients such as Columbia University, Columbia Business School, and Robin Hood Foundation.

 

Catalog & Promotions Manager, Scholastic Inc. (New York, NY 01/2006-06/2007)

  • Manage $1M budget for the production and delivery of Spring and Fall Education sales catalogs; provide market input and inclusion advice.

  • Source, hire, and manage contractors and vendors to support and execute projects within budget and scope of work.

  • Ensure products and offers are coded and aligned for proper fulfillment by warehouse, regional sales, and field sales operations. 

 

Publications Coordinator, East Meets West Foundation (Oakland, CA 10/2003-10/2005)

  • Sole staff responsible for all marketing initiatives and publications. Lead editorial and creative development of new subscription-based quarterly magazine, REACH VIETNAM. Revamp organization brand identity and web site.

  • Manage Village of Hope Child Sponsorship program – achieve nearly 100% donor retention through sponsorship renewals, relationship management, quarterly reporting, and cold asks.

 

SKILLS & VOLUNTEER

  • Volunteer/Work Exchange at Esalen Institute (10/2015-12/2015) & Kalani Oceanside Retreat Center (03/2016-06/2016)

  • Recipient of 2011 Susan Barnes and Daniel Pauze Award for Business and Sustainability

  • Recipient of 2010 World Green Building Council Internship Award

  • Adobe Creative Suite (InDesign, Photoshop), MS Office, Canva, Shopify, Brandwatch, Joomla!, Mailchimp, Buffer, Social Media (Twitter, Facebook, Instagram), WIX, etc.